Dr. Kulick

The purpose of this page is to show project samples of SEO, social media, user interface design, marketing, and user experience.

Jump to a Section:

• Overview
• Setting Goals
• Examples
• Tools/Skills

Overview

I began working with Dr. Michael Kulick based on a referral from a former supervisor in 2007 and still consult for him from time to time.

Dr. Kulick is a board certified plastic surgeon in San Francisco, California. His site, when we first started working together, was expansive but disorganized. The original navigation was built on Flash with background music. The Flash-based navigation hindered his search engine-rankings and usability.

Setting Goals

Based on our initial conversations, Dr. Kulick wanted a site redesign, to improve his website's overall traffic, and use the new website to attract more clients. We also set a few secondary goals like getting involved on social media, create a blog and an email newsletter. The secondary goals where set to improve content for his current clients so they could get a better feel for what plastic surgery was like before visiting the office. Fortunately, Dr. Kulick has a lot of content (over 1TB) of medical journals, patient before and afters, and other data that was just waiting for someone to organize it and create a story behind it.

Examples

Before

WayBack Machine

After

Tools/Skills

• Wordpress
• Hosting/Infrastructure management
• SEO
• Social Media
• Content Writing
• PR
• Project Management
• HTML/CSS
• PHP
• Google Analytics
• Google Webmaster Tools
• Google Optimizer (A/B Testing)